How to Start an Online Selling Business in Ghana With Zero Money (Step-by-Step Guide)
Many young people in Ghana want to start a business but believe they need thousands of cedis before they can begin. The truth is, one of the easiest businesses to start today requires little more than a smartphone, consistency, and the willingness to learn.
Every day, thousands of clothing boutiques, cosmetics shops, perfume stores, bag shops, hair vendors, and fashion accessory businesses have beautiful products sitting on their shelves. Many of these shop owners are great at sourcing products but don't have the time or skills to market them online consistently.
That's where your opportunity lies.
Instead of buying products yourself, you can become the digital marketer and online store manager for one of these businesses. You help them sell more products online, and you earn money from every sale you help generate.
With Shoppady, you don't need to build a website, hire delivery riders, process online payments, or invest in expensive software. The platform already provides everything you need to start selling.
Here's exactly how to do it.
Step 1: Choose the Type of Products You Want to Sell
The first decision is choosing a niche.
Focus on products people buy regularly, such as:
Choosing one category makes it easier to understand your customers and create better content.
Step 2: Find a Shop Near You
Look for a boutique or beauty shop close to where you live.
Working with a nearby shop makes everything easier because you can:
Visit whenever new products arrive.
Take fresh product photos.
Package customer orders quickly.
Coordinate deliveries without travelling long distances.
The closer the shop is to you, the smoother your business will run.
Step 3: Build a Relationship With the Shop Owner
Don't walk in asking for money.
Instead, explain that you'd like to help them sell more products online.
Tell them that:
You'll create and manage their online store.
You'll upload their products.
You'll respond to customer enquiries.
You'll help increase their sales.
Since they only pay commission when products are sold, it's a low-risk opportunity for the shop owner.
Step 4: Create a Vendor Account on Shoppady
Register a free vendor account on Shoppady.
The registration process costs absolutely nothing.
Once registered, complete your verification so customers can trust your store.
A verified store also looks more professional and helps build confidence among buyers.
Step 5: Take High-Quality Product Photos
Good pictures sell products.
Take multiple photos of every item using natural lighting.
Capture:
Front view
Side view
Back view
Close-up details
Different colours
Different sizes
The better your photos, the higher your chances of making sales.
Step 6: Upload Every Product
Create detailed product listings that include:
Product name
Price
Available sizes
Available colours
Product description
Clear photos
A complete catalogue makes your shop look professional and gives customers confidence to order.
Step 7: Post on Shoppady Status Every Day
One of the easiest ways to attract customers is by posting consistently on Shoppady Status.
Upload new arrivals.
Highlight promotions.
Show best-selling products.
Feature limited-stock items.
Daily posting increases your visibility and helps more customers discover your store.
Consistency is one of the biggest differences between stores that make occasional sales and stores that sell every day.
Step 8: Respond to Customers Quickly
Customers often have questions before buying.
Reply as quickly as possible.
Answer questions about:
Sizes
Colours
Availability
Delivery
Prices
Fast responses increase trust and significantly improve your chances of closing a sale.
Step 9: Package Orders Promptly
Whenever an order comes in:
Confirm the item is available.
Package it neatly.
Hand it over for delivery as soon as possible.
Quick fulfilment leads to happier customers, better reviews, and repeat purchases.
Step 10: Let Shoppady Handle the Difficult Part
One of the biggest reasons many people never start an online business is because they're worried about collecting payments or arranging delivery.
Shoppady removes these challenges.
The platform already provides:
Online payment collection
Cash-on-delivery options
Nationwide delivery logistics from the shop to the customer
Customer support
A trusted marketplace where buyers can discover your products
This allows you to focus on growing sales instead of worrying about operations.
How Much Does It Cost?
Starting costs nothing.
Creating a vendor account is free.
There are no upfront listing fees.
Instead, Shoppady charges a 15% commission only when you successfully make a sale.
This means you can build an online business without risking your savings.
Who Is This Business Perfect For?
This opportunity is ideal for:
University students
National Service personnel
Recent graduates
Stay-at-home parents
Anyone looking for a side hustle
Young entrepreneurs who want to start a business without capital
All you need is commitment, consistency, and a willingness to learn.
Final Thoughts
You don't need a warehouse full of products to start an online business in Ghana.
You don't need thousands of cedis.
You don't even need to own inventory.
What you need is the ability to help existing businesses reach more customers online.
Thousands of fashion and beauty shops already have products ready to sell. By becoming their digital shop manager on Shoppady, you can build a profitable side hustle while helping local businesses grow.
The best time to start isn't when you have more money; it's when you have the opportunity. And today, that opportunity is already waiting in shops all around your neighbourhood.
Ready to Start Your Fashion Business?
Join thousands of shoppers and growing businesses on Shoppady today.
📱 Download the Shoppady App
Apple App Store: here
Google Play Store: here