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Walk through Kantamanto or Tudu before sunrise on a Wednesday or Saturday morning and you'll witness one of Ghana's busiest and most fascinating businesses in action.
Long before many people are awake, wholesalers are cutting open giant compressed bundles of imported second-hand fashion; locally referred to as bales. Around them are dozens of retailers eagerly waiting to hand-pick the best pieces before someone else does. Some are searching for trendy cargo trousers. Others are looking for branded sneakers, ladies' handbags, oversized jackets, heels, vintage shirts or designer jeans.
Within a few hours, hundreds of these carefully selected items will begin their journey to wardrobes across Ghana.
This is the thrift business; popularly known as fose—and for thousands of young Ghanaians, it has become more than just a side hustle. It has become a reliable source of income.
One of the biggest misconceptions about the thrift business is that you need tens of thousands of cedis to get started. While it's true that a single imported bale can cost around GHC10,000 or more, very few small retailers actually buy entire bales.
Instead, most successful beginners start much smaller.
They visit wholesalers who open these bales, carefully select individual items with the highest resale potential, pay only for those pieces, and gradually build their inventory over time. This allows someone with just GHC500 to GHC1,000 to start a business that can eventually grow into a full-time source of income.
But here's the reality that many people don't talk about.
Buying thrift items is the easy part.
Building a successful thrift business requires much more than simply finding cheap clothes.
You need to understand what customers actually want to wear. You need to know which suppliers consistently bring quality products. You need to present your items professionally, respond to customers quickly, price your products correctly and stay consistent even during slow weeks.
Many people quit because they assume posting a few pictures on WhatsApp or Instagram is enough to generate sales. Others spend all their money buying inventory without first learning what actually sells.
The people who succeed usually do the opposite.
They start small.
They learn the market.
They build relationships with suppliers.
They improve how they present their products.
Most importantly, they remain consistent.
This guide will walk you through every stage of starting and growing a thrift business in Ghana—from sourcing your first products to building a customer base across the country.
Whether you're looking for a side hustle while in school, hoping to earn extra income after work, or planning to build a full-time fashion business, this guide will give you a practical roadmap to get started.
Fashion trends change every year, but one thing has remained constant in Ghana: people love looking good without overspending.
Not everyone can afford to buy brand-new imported clothing every month. Thrift fashion offers an attractive alternative. Many second-hand items are still in excellent condition, and some have barely been worn. It's not uncommon to find original branded shirts, denim, dresses, sneakers or handbags that still have years of life left in them.
For buyers, thrift shopping is an opportunity to own quality fashion at a fraction of the original retail price.
For sellers, it creates a business with relatively low barriers to entry.
Unlike businesses that require renting a shop, purchasing expensive equipment or hiring employees from day one, thrift selling allows you to start with a modest amount of capital and grow as your profits increase.
Even more importantly, the internet has changed the way people shop.
Years ago, thrift sellers depended almost entirely on customers walking through physical markets. Today, a seller in Accra can sell a jacket to a customer in Kumasi, sneakers to someone in Tamale and a handbag to a buyer in Takoradi—all without opening a physical shop.
This shift has created enormous opportunities for entrepreneurs who understand both fashion and online selling.
One of the first questions people ask is:
"Can I really start with only GHC500 to GHC1,000?"
The answer is yes—but only if you understand how the business works.
A common mistake is assuming that starting a thrift business means buying an entire bale.
It doesn't.
A bale is a large compressed bundle of imported second-hand items brought into Ghana by wholesalers. Depending on its category and quality, one bale can cost around GHC10,000 or even more. Purchasing an entire bale is usually beyond the reach of someone starting with limited capital.
Instead, most new retailers visit wholesalers when fresh bales are opened. Rather than purchasing the whole bundle, they carefully hand-pick individual items that are most likely to sell quickly and at a profit.
This approach significantly reduces the amount of money needed to get started.
For example, someone with GHC700 might build an inventory that includes a mix of fashionable dresses, jeans, shirts, sneakers and handbags, depending on the day's availability and wholesale prices. Instead of owning hundreds of average-quality items, they can focus on selecting fewer pieces that customers are genuinely excited to buy.
In the early stages, your goal shouldn't be to have the biggest inventory.
Your goal should be to have the right inventory.
Ten carefully selected items that sell within a week are far more valuable than fifty items that remain unsold for months.
Think of your first investment as tuition. Every item you buy teaches you something about your customers—what styles they prefer, what sizes move quickly, what colours are popular and what price range generates the most sales.
Those lessons become the foundation of a much larger business.
One of the biggest mistakes beginners make is assuming that every thrift seller gets their products from the same place. While many sellers shop in the same markets, they don't all buy from the same suppliers—and that difference often determines how profitable their business becomes.
If you've ever visited Kantamanto, Tudu or Tema Station early in the morning, you've probably noticed that some retailers leave with bags full of beautiful, fashionable items while others struggle to find anything worth buying. This isn't just luck. It's usually the result of experience, relationships and knowing exactly where to go.
As a beginner, your first goal shouldn't be buying as many items as possible. Your first goal should be finding suppliers you can trust.
Some of the busiest places to find these wholesalers in Accra include Kantamanto, Tudu and Tema Station. These markets have become important sourcing centres because they attract wholesalers who regularly receive fresh shipments of imported second-hand fashion.
If you're serious about entering the business, you should spend time observing these markets before making your first major purchase. Walk around, watch how experienced retailers shop, notice which suppliers attract the biggest crowds and pay attention to the quality of products coming out of newly opened bales.
You'll learn far more from spending one morning in the market than from watching hours of videos online.
Ask almost any experienced thrift seller and they'll tell you the same thing: timing matters.
Many wholesalers receive and open fresh bales on Wednesdays and Saturdays, usually between 4:30 a.m. and 7:00 a.m.
This isn't the time to arrive at the market—it's the time the best items are already being selected.
Experienced retailers often arrive before dawn because they know that the first customers have the widest selection. By mid-morning, many of the most desirable items have already been picked, leaving behind products that may be harder to sell.
Imagine two sellers with the same amount of money.
One arrives at 5:00 a.m. and carefully selects fashionable oversized shirts, trendy denim, clean white sneakers and premium handbags from freshly opened bales.
The other arrives at 10:00 a.m. and chooses from whatever remains.
Even if both sellers spend the same amount, their chances of making profitable sales can be completely different.
In the thrift business, showing up early is often just as valuable as having more capital.
When you're just starting, it's tempting to buy from whoever offers the cheapest prices. After all, spending less seems like an easy way to make more profit.
In reality, the opposite is often true.
A supplier selling very cheap products may also be offering lower-quality stock—items with stains, damaged zippers, stretched fabrics or outdated styles that customers are less likely to buy.
Paying slightly more for cleaner, trendier and better-maintained fashion usually leads to faster sales, happier customers and more repeat business.
Remember, your customers never see how much you paid for an item. They only judge what they receive.
Quality should always come before price.
Many beginners think sourcing is simply about buying products.
Experienced sellers know it's actually about building relationships.
Once you identify suppliers who consistently bring quality products, introduce yourself. Let them know you're building a business. Ask questions about the types of items they usually receive and when new shipments are expected.
Over time, a good supplier may begin to recognise you as a regular customer. Some may even inform you when fresh stock is arriving or recommend products that match the categories you sell most often.
These relationships can become one of your biggest competitive advantages.
While other retailers are rushing around searching for good products, you'll already know where to go and who to speak to.
Don't be afraid to ask questions. Most wholesalers deal with retailers every week and understand that serious buyers want to learn.
Useful questions include:
"Which days do you normally receive fresh bales?"
"What categories do you specialise in?"
"Do you usually receive more men's or women's fashion?"
"Which products sell fastest?"
"Can I contact you before new stock arrives?"
"Do you have different quality grades?"
The answers to these questions will help you plan your purchases instead of relying on guesswork.
One of the smartest decisions you can make as a new entrepreneur is to treat your first few visits to the market as a learning experience.
Don't feel pressured to spend your entire budget on your first day.
Observe how experienced retailers inspect garments in seconds. Notice what they pick up immediately and what they ignore. Watch how they examine fabrics, stitching, branding, colours and overall condition before making a purchase.
The more you understand the market, the fewer expensive mistakes you'll make.
The thrift business rewards people who continue learning. Every market visit improves your eye for quality, every conversation with a supplier expands your knowledge and every customer teaches you something about what people actually want to buy.
Before long, you'll stop shopping based on guesswork and start selecting inventory with confidence—a skill that separates thriving thrift businesses from those that struggle to grow.
After spending hours walking through the market, carefully selecting the best thrift items and investing your hard-earned money, you might think the difficult part is over.
In reality, it's only just beginning.
One of the biggest reasons many new thrift businesses struggle isn't because they buy the wrong products. It's because they don't present those products in a way that makes people want to buy them.
Think about how you shop online. Before you decide to buy a shirt, a pair of sneakers or a handbag, what's the first thing you notice?
The pictures.
If the photos are blurry, poorly lit or taken on a messy bed, you'll probably scroll past without giving the product a second thought. On the other hand, a clean, bright image that clearly shows the item immediately builds confidence.
The same principle applies to your customers.
Two sellers can buy the exact same pair of sneakers from the same supplier. One takes a quick photo with poor lighting, while the other carefully cleans the sneakers, photographs them against a clean background and records a short video showing every angle. Even if both sellers charge the same price, the second seller is far more likely to make the sale.
In online thrift selling, presentation isn't an extra advantage—it is part of the product itself.
Before you even think about taking pictures, spend a little time preparing each item.
Clothes should be washed if necessary, neatly ironed or steamed to remove wrinkles and checked for loose threads or missing buttons. Shoes should be cleaned thoroughly, while handbags should be wiped down and reshaped if they've been compressed during transport.
These small details might seem unimportant, but they dramatically improve how your products appear online.
Remember, your customer cannot touch the item before buying it. The quality of your presentation is what gives them confidence to place an order.
You don't need an expensive camera to produce professional-looking product photos. Most modern smartphones are more than capable of taking excellent pictures if they're used correctly.
Whenever possible, use natural daylight instead of taking photos in a dark room. Choose a clean, uncluttered background that doesn't distract from the product. Capture multiple angles so buyers can clearly see the front, back and important details of each item.
For clothing, consider photographing the item on a hanger, mannequin or model. Customers often find it easier to imagine how a piece will look when it's displayed properly rather than folded on a table.
Videos are equally important. A short clip showing the fabric, fit or condition of an item often answers questions that a single photograph cannot.
The more information you provide visually, the more confident buyers feel about making a purchase.
Once your products are ready, the next question becomes:
Where should you sell them?
Many new sellers immediately turn to Facebook, Instagram, TikTok or Snapchat because that's where they already spend most of their time. Others try marketplaces such as Jiji or Jumia.
While these platforms can generate sales, they also come with challenges that many beginners don't anticipate.
On social media, your posts compete with thousands of other pieces of content every day. Friends' updates, entertainment videos and trending news often push product posts out of sight within hours. As your business grows, you'll likely find yourself relying on paid advertising just to reach more potential customers—and even then, there's no guarantee those advertisements will translate into actual sales.
Some marketplaces offer access to buyers but provide limited tools designed specifically for growing a fashion business. Sellers are often left managing payments, customer communication, delivery arrangements and marketing across multiple platforms.
For someone just starting with limited capital, these additional costs and complexities can slow down growth.
This is where Shoppady offers a different approach.
Rather than trying to piece together different tools for marketing, communication, payments and delivery, Shoppady brings everything together in one platform designed for Ghanaian fashion sellers.
As a verified vendor on Shoppady, your products become visible to customers across Ghana who are already searching for fashion, footwear and accessories. Instead of relying entirely on paid advertisements to attract attention, you have the opportunity to reach shoppers who have already opened the app with the intention of buying.
The platform also simplifies many of the day-to-day tasks that often overwhelm new entrepreneurs.
Customers can choose to pay securely online or opt for payment on delivery, giving them flexibility while helping sellers build trust. Nationwide delivery logistics remove the burden of organising shipments yourself, while integrated customer support creates a smoother buying experience for both buyers and vendors.
Beyond product listings, Shoppady also includes social commerce features that help sellers remain visible every day. Verified vendors can post daily status updates showcasing new arrivals, limited-stock items, promotions and behind-the-scenes content. These regular updates increase customer discoverability and encourage repeat visits to your store.
Instead of constantly worrying about where your next customer will come from, you can focus more of your energy on sourcing great products and serving the customers you already have.
Opening your online store is only the beginning.
The most successful thrift sellers don't upload products once and wait for customers to appear. They treat their online store like a physical shop that's open every day.
Whenever new stock arrives, they upload it promptly. They post regular status updates so customers know what's new. They respond to enquiries quickly, because online shoppers often move on to another seller if they don't receive a timely reply.
When an order comes in, they package it carefully and prepare it promptly for Shoppady's delivery pickup. Every positive customer experience increases the chances of repeat business and recommendations.
Consistency may not seem exciting, but it's often the difference between a business that generates occasional sales and one that continues growing month after month.
One of the most common mistakes new entrepreneurs make is trying to make their business look bigger than it really is.
It's tempting to spend money on expensive branded shopping bags, custom packaging, office space or other unnecessary expenses before the business has generated consistent income.
In the early stages, those purchases rarely help you sell more products.
Instead, focus your money on the things that directly contribute to growth: buying better inventory, improving your product photography, maintaining an active online store and delivering excellent customer service.
As your profits increase, you can gradually invest in premium packaging and stronger branding. Until then, let the quality of your products and the reliability of your service become your biggest marketing tools.
Every successful thrift business started with a single customer.
There will be weeks when sales are slow. There will be products that don't sell as quickly as you expected. You'll make mistakes when choosing inventory, pricing items or understanding customer preferences.
That's completely normal.
What separates successful entrepreneurs from those who give up isn't luck or unlimited capital—it's the willingness to keep learning and improving.
Study what your customers buy most often. Build stronger relationships with your suppliers. Improve your photography with every new collection. Keep your Shoppady store active, respond to customers professionally and reinvest your profits into better inventory.
Over time, those small improvements compound.
The seller who starts today with a few carefully selected thrift items can eventually build a trusted online fashion business serving customers across Ghana.
The journey won't always be easy, but with consistency, patience and the right selling platform, your thrift business has every opportunity to grow from a simple side hustle into a sustainable source of income.
Join thousands of shoppers and growing businesses on Shoppady today.
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